For bond strengthening & color longevity

A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands that are wonderfully resilient and healthy-looking.

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES (sodium lauryl/ sodium laureth) sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.


Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.