Glossy shine, bonding buildup and endless tinting possibilities? Here's the NEW Blonde Life Demi Gloss to cover all the must-haves on your list.

These seven shine-enhancing liquid toners are designed to enhance shine, neutralize brunette blonde and customize your Blonde Life masterpiece.

Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with seven stunning shades that you can mix and match according to your client's needs.

    - One formula tints, glazes and shines. Helps brighten dull, brassy blonde hair
    - Makes hair look luminous and shiny
    - Mixable shades for customizable results in one step
    - Ideal viscosity for drip-free application from the bottle
    - Ammonia-free formula
    - With bond-building arginine and our signature tamanu and monoi oil blend for gorgeous blonde hair

MIXING INSTRUCTIONS:
Mix 1:1 with 5 volumes of Joico Developer of your choice. Best applied with a color applicator bottle. When mixing in a bottle, add the developer first, then the color and shake well.

TIMING:
Process at room temperature for up to 20 minutes or until desired shade is achieved.

CARE AFTER COLORING:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave on for 5 minutes. Rinse thoroughly and towel dry hair. Style hair as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:
To protect against damage, use Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.